Digital Insights Blog for a Better Digital World

Google Ads

Google Ads: How Keywords Impact Ads

10:52 16 December in Google Advertising by Sumit Malhotra

Google Ads: How Keywords Impact Ads What is Google Ads? Google Ads, AKA Google AdWords, is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results.Keywords are the foundation of your Google Ads search campaign. They...

Social Marketers & Customer Engagement

Are we all social marketers now?

11:40 23 February in Social Media Marketing by Sumit Malhotra

Social marketers have led to formation of social media oceans. These social media oceans have changed the way marketing works today. The ownership has changed dramatically. The business organisation needs to take the responsibility for engaging customers. In a way, we have all become social marketers for our...

Social Media Strategy

Social Media Strategy – Effective Design

19:42 15 February in Social Media Marketing by Sumit Malhotra

Social media strategy is effective only when developed in parallel with other elements for online business success. This means it should be integrated not just with your brand marketing strategy, but also aligned with your overall business strategy. Today, social media is not an option; it's a necessity. This means every check-in,...