Responsiveness is the key today
Mobile & portable devices are propagating at a phenomenal rate. Your B2B website design today needs to maintain a consistent, professional, and enjoyable user experience across devices with different screen resolutions.
This includes desktop computers, tablets and smartphones. A B2B website that offers the right kind of mobile user experience is less likely to miss out on a lead as compared to the contrary.
Responsive web design isn’t a trend anymore, it’s a must-be. Your b2b website has to offer consumers a beautiful optimized experience regardless of their choice of device. This means you’ll have expanded the reach of your products and/or service.
Builds a feeling of confidence
A great b2b website design needs to make a powerful impact to gain the trust of the prospective customer.
A good b2b website that establishes trust goes beyond even gaining new customers. It creates your brand credibility.
Your prospective customers need to be sure that you as a B2B business are telling the truth about what your product can do, providing complete information on the product, and also being truthful in what your company can do.
You need to provide your phone numbers and emails, your company address, information about your key personnel and testimonials from your customers.
It is also a good idea to include your social profiles in this including Facebook, Twitter, Linkedin and Google+. Social media today goes a long way in establishing trust between your and your customer’s business.
If you are a b2b e-commerce or a business that transacts with its customers online, it is necessary to operate live chat helplines apart from just 1-800 numbers.
If you take note (the blue icon on the bottom right), we are using Facebook chat to stay available.
All these factors should be a part of your b2b website design strategy and will create an immense amount of brand recognition as well as customer loyalty.