Campaign Strategy
The Right Campaign Strategy | Tactical Campaign Strategy
Online Marketing | Campaign Strategy
Bespoke Advertising Campaigns
Generic campaign strategy is a thing of the past. Specific campaigns must be tailored to your customer demographics.
By addressing campaigns to cater to the needs of your customer, it is easier to capture their attention.
By focusing on the right demographics and a creative campaign, it’s always easier to capture their attention towards your products or services.
A successful campaign strategy addresses:
- the existing situation
- who is affected by the campaign issue both positively and negatively
- what changes could improve the situation
- what resources, tactics and tools are available to implement a campaign that will address the issue.
Tactics are the social action activities that you use to achieve your goals and objectives but the strategy is the sequencing of these in a logical and strategic way.
List and detail the tactics required to achieve each campaign objective. Decide which tactical campaign strategy will deliver the greatest impact for the energy and resources you invest. Apply agreed tactics criteria to assess and justify tactics.
Campaign Strategy that Works
An effective campaign makes a business must think out of the box. Innovative ideas are needed that lead to appealing content for your customers.
Great content is content that leads to action, great content brings visitors back for more later and keep visitors on the website.
You lose value and brand equity when you dilute your brand’s theme by varying the message between different online channels. No matter what channel you’re using, be sure to remain consistent in your brand’s core message.
A tactical campaign strategy can be as simple or complex as you and your group determine.
It should communicate your theory of change, the context you are working in, the problems and solutions, your goals, power analysis, tactics and timeline.
Cross Channel Campaign Strategy
There are instances where your audience may be distributed in their activity on various online channels. It is important that your campaign strategy addresses these channels.
A typical online marketing campaign, even with a small budget, can easily consist of a half dozen different online channels: main website, online ads, SEO, social media, email marketing, and blogging.
Implementing a cross-channel marketing strategy can be a little intimidating. You need to take care of multiple channels while designing your campaigns.
However, it’s important to keep your messaging and “feel” consistent across the different online channels.
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