Direct people to take an action
A well made navigation structure as a part of your travel website design directs your visitors to the appropriate landing pages with the right kind of call to action buttons. As a travel you need your visitors to book so a “Book Now” call to action has to be displayed prominently. If you do not offer online bookings a “Quick Contact” button that loads a form always helps.
Your travel web design should not only look beautiful, but also drive visitors to take action and book with you. Your travel website design strategy need to bring together all of the relevant features of your brand into a meaningful whole while presenting a clear call to action. That results in a better online experience that inspires your visitors and converts them into customers.
Ensure you let people connect with you with ease. Apart from the call to action buttons you need to prominently display your helpline or enquiry phone numbers, your address and maps to direct them to your office.
Your customers love to share stuff on social media. Your point of presence on various social platforms like Pinterest, Facebook, Twitter integrated with your travel website will really help letting them share their finds with their friends and relatives. Tagging your business online will get your social business presence more eyeballs and hence enquiries.
Website that fits all devices: Is responsive
More and more people globally are accessing websites via handhelds like smartphones and tablets. It has led to more and more website go responsive. Why should your website be any different? A responsive travel website design gives a visitor a great browsing experience irrespective of the device they are using. Google has already started penalizing website that do not cater to visitors using mobile devices. So responsiveness needs to be an integral part of your travel website design. This is important since most of your customers are people on the go who usually access website via their mobiles or tablets.