Responsiveness is the key today
Published reports indicate that at least 65% of people aged 18-29 are accessing the Internet using their mobile device. This is causing immediate attention from university marketing departments and enrollment services.
The first stage is designing multiple resolution versions within the education website design. Based on the principle of “mobile first” design, the education website design process will revolve around the smallest determined resolution and, as the resolution increases, will adapt the content accordingly.
This optimization comes in the form of making your education website design responsive. This means to make it adapt to various screen sizes and features of mobile devices. What this does it bring to end users is a truly pleasant web browsing experience.
Reduce Barriers; Meet Student Expectations
Given the website’s pivotal role in prospective students’ college exploration and choice process, there is no doubt that developing and maintaining a high-quality site should be a priority for forward-thinking institutions. Increasingly, it is a college’s website that is the foundation of its brand in the digital world.
Today, education websites are expected to offer fresh, customized content for the visitor who returns not just two or three times but over and over again in the course of his or her search and evaluation process. Based on what a student or parent finds upon arriving at a college website can make or break a relationship in a matter of seconds. This requires that your college website’s content be managed accurately and effectively.
You need to provide your phone numbers and emails, your company address, information about your key personnel and testimonials from your alumni. A well written about us page, details about the courses and an effectively designed “help center” goes a long way in reducing barriers and building credibility for your institution in the minds of students and their parents.
It is also a good idea to include your social profiles in this including Facebook, Twitter, Linkedin and Google+. Social media today goes a long way in establishing trust between your and your users.