Responsiveness is the key today
Mobile & portable devices are propagating at a phenomenal rate. Your B2C website design today needs to maintain a consistent, professional, and enjoyable user experience across devices with different screen resolutions. This encompasses all devices including desktop computers, tablets and smartphones.
A B2C website that offers the right kind of mobile user experience is less likely to miss out on a lead as compared to another. Responsive web design is not just trendy any more, it’s a must-be for your business. Your b2c website has to offer your customers a beautiful optimized experience regardless of their choice of device. This means you’ll have expanded the reach of your products and/or service.
Driving an emotive response towards purchase
A great b2c website design needs to make a powerful impact to gain the trust of the prospective customer. A good b2c website that establishes trust goes beyond even gaining new customers. It creates your brand credibility. Your prospective customers need to be sure that you as a b2c business providing complete factual information about your products/ services, and display clear business policies on your storefront or your online catalog.
You need to provide your phone numbers/ contact facilities, your company’s address, information about your company and customer testimonials.
Integrate your social profiles with this; include Facebook, Twitter and Google+. Social media today goes a long way in establishing trust between you and your customer. Regular updates on social media websites not only keep your customers aware but also influence a buying decision.