Logos lend an identity to your business. As such, the logo design should have the power to create an immediate impact.
At Interactive World, we understand your business requirements and build creative logo designs to give perfect shape to your dream business.
A company logo design is highly instrumental in creating a visual representation of the corporate identity of a business.
A quality logo design forms the foundation of a company’s brand establishment and marketing effort.
A company logo design should be unique, identifiable and able to portray the message about the business the company deals in and the services, it caters to.
With the increasing number of products and services offered by the various companies, it has become extremely important to have a professionally designed company logo.
A professionally designed logo creates a lasting visual impact on the prospective customers and establishes a unique identity for the business.
Your logo is an expression of your company values, culture and people. This is where we discover you. We try to learn as much as possible about your company culture, values and the way you do business. We get to the root of your company's ethos. We subsequently embrace this message while designing your logo.
Our research of your company and competitors gives us a better feel of your business and market segment. This helps us in developing the overall look and message the final logo is going to convey. We study the various colors, fonts and design themes used for your particular industry. Further, we blend these with your corporate colours in the expected logo design.
We begin conceptualising the theme and text established earlier. Research identifies the relevant keywords related to your company and its product/s or service/s. We use these words to create impactful visual representations of your company - from your, your customer and your competitor's point of view. These ideas are then sketched into a text form, visual symbols and shapes.
Paper drafts and sketches of the logos are not taken digital and draft production process begins. Colours, shapes and details are added till they start reflecting your expectations. This is where the typefaces or fonts are chosen to create "wordmarks" in case your logo is predominantly text based. The drafts are then presented to you for your opinion and feedback.
We work with you on the drafts and make iterations to the same after receiving your feedback. We provide necessary changes and submit 1 or 2 additional samples (in different colors or font variations) after your initial feedback. We finalise the winning logo design files and submit them to you in requested/ required formats.