Client-Consultant Value Statement
Most of clients looking for consulting services know what they want. That makes you important. Your website should clearly sell your professional talents, skills, knowledge, experience, and innovative solutions.
When first landing on your consulting website’s homepage, prospective clients will seek your consulting value proposition. As your unique selling point (USP), the value proposition should be the first thing that they see as the pages load. Whether in just a sentence or a short paragraph, it is essential that you instantly draw the prospect in by showcasing exactly what you do, who you can do it for, and what makes you the best choice.
Deliver Client Focused Content
In order to make your consulting website succeed with search engine rankings, you will need to continually generate informative content that is focused on offering advice, tips and solutions for your prospective clients. Your clients need to be convinced that you have the knowledge to help. One of the best ways to deliver your content is by creating blog posts and publishing case studies of projects that you have done. Ensure these are continuously added to your website’s feed.
Publish your existing client testimonials. Testimonials go a long way in building credibility for your business.
Ensure you provide thorough background information, highlight your accomplishments, display logos of companies you have worked with. Be fully accessible. Display your physical address and contact details on your website so create more confidence for your prospective client.