YouTube for Business Success – How?
YouTube for business success is vital. It can be a great asset to your social media strategy. It is free to use, is easy to operate and has a humongous audience. YouTube has over a billion users – almost one-third of all people on the Internet.
Everyday people watch hundreds of millions of hours on YouTube and generate billions of views. It is the second largest search engine and the third most visited website on the internet. Whether it’s the nature of the platform itself, the growth of mobile, or the rapid changes we see daily in social media, YouTube for business is a great channel.
Check out the following tips for using YouTube for business success.
- Grab a YouTube channel – First things first. here are step by step instructions for creating a YouTube channel. Once you have your channel setup, deck it up with a header of your custom colours. A channel offers YouTube users the option to subscribe to your content and also allows you to keep your content organised.
- Get cracking on your videos – A video lets your brand interact with users by telling a story within a short window. Videos captivate users attention and make them come back for more. Videos can be very powerful tools for businesses of any size.
- Engage with your community – As your presence grows, it is important to engage with your audience and build relationships. It’s also important to acknowledge people who are vocally dissatisfied with your brand, and handle that as you would on any other social network. Invite feedback and give adequate answers regularly.
- Keep it clean – YouTube is spammed like any other social media channel. It is important to keep it clean by routinely removing the spam links that spammers drop in. It’s not a great idea to remove any negative or critical comments, especially genuine ones, but you should certainly remove any spam or offensive comments.
- Create content, don’t hard sell – YouTube is for engaging and capturing the interest of your users so that you can you can subsequently convert them. Don’t go hyper with making it too obvious that you’re trying to generate eyeballs and shares. Make videos that are creative and engaging.
- Keep your content organised – Make use of playlists, categories, annotations as well as tags to organise your video content. Ensure you insert a link to your website in the first line of each video description.
- Share your videos – You are socially available on Facebook, Twitter, Instagram, Pinterest and via your blog. Share your video through all available channels so that it gathers some steam.
- Don’t let your channel rust – A lot of businesses start their channels with high energy. However, they get discouraged equally quickly when they don’t get any views or subscribers. Bear in mind that it takes time and patience to evolve a channel. Don’t let your resolve or enthusiasm for YouTube dwindle. Even if you don’t have fresh videos to post, log in frequently to stay in touch with your subscribers.
- Link to your website or channel – YouTube allows you to link your video to any of your associated websites or channel directly from your videos using cards and annotations. In case of paid advertising it also allows you to use call to action overlays. Do this judiciously keeping YouTube community guidelines in mind to avoid penalties. Tip: If there’s specific information that you want to let your audience know about, you can link directly to that subpage on your site.
Using YouTube for Business should be an essential part of your digital marketing strategy. Online video participation will continue to grow and engage. The longer you wait to capture this growing audience, more your business will lag behind.