User Experience

User Experience

Our User Experience (UX) design is geared to enhancing your visitor satisfaction by improving the usability, accessibility, and pleasure through your website. An integral part of digital strategy, we work with sitemaps, wireframes and workflows before creating your websites.

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User Experience (UX) Design is about designing great looking websites or interfaces that work for you.

Target Audience

Profiling your target audience

Accurate insight into user needs, key tasks and contextual environment enables you to create excellent user experience. From qualitative to quantitative, from behavioural observations to aspirational insights. Once we have understood your users viz. background, skills, age, education level, and what platform they use to get to your website, we start producing wireframes, maps, flows, storyboards, plans, style guides, sitemaps and content strategy.

Architecture for the Web World

Information architecture defines how content should be organised and presented. It also defines how will it integrate together via navigation system. The aim being that customers can find the information they want, easily and confidently. We design wireframes and prototypes that allow rapid development. When done correctly, a website’s information architecture can offer context for your content, present it in a manner that is friendly to search engine spiders and yet easy for a pleasurable user experience.

Identifying New Avenues for Growth
Online Business Success Consumes Time. Website maintenance services are important

Effective Menu & Navigation Systems

Website navigation is important to the success of user experience when they visit your website. The website’s menu and navigation system is like a roadmap to all the different areas and information contained within your website. Sometimes a simple to use navigation works just fine for your website design while at times you have to click a lot of links into your navigational menu so as to compliment the various branches of your website.

Having the Right Content Strategy

Any digital strategy is incomplete without a robust content strategy. Our content strategy and copywriting provides a framework for the creation, publishing and curation of content for your websites. We further align our content and copy creation activities with your website, blog, advertising, social media, PR, emails and other branding collateral. Content strategy is about making sure content has a context and is positioned relevantly for a great user experience.

Business Analysis & Consulting
  • AquAgriAquAgri
  • The Beer CafeThe Beer Cafe
  • Blue Ocean MediaBlue Ocean Media
  • Brand ParentingBrand Parenting
  • ExpertServExpertServ
  • Canton Spice CompanyCanton Spice Company
  • China DollChina Doll
  • CilantroCilantro
  • Chemi KleenChemi Kleen
  • DealsFlowDealsFlow
  • Drool KitchenDrool Kitchen
  • Frankly SpeakingFrankly Speaking
  • Gingerbay ConsultingGingerbay Consulting
  • Gurgaon StaysGurgaon Stays
  • Gold Star AssociatesGold Star Associates
  • HPG ConsultingHPG Consulting
  • iSquare ConsultingiSquare Consulting
  • ITW FEGITW FEG
  • Koti ResortsKoti Resorts
  • M2i ConsultingM2i Consulting
  • MJ LogisticsMJ Logistics
  • Mini MasonMini Mason
  • ONS BrandsONS Brands
  • RAG ScroresRAG Scrores
  • Sethi GroupSethi Group
  • Snow Leopard AdventuresSnow Leopard Adventures
  • Stay Out AdventuresStay Out Adventures
  • Shambala RealtorsShambala Realtors
  • Service SolutionsService Solutions
  • Synergy LogiservicesSynergy Logiservices
  • The Gateway FoundationThe Gateway Foundation
  • Travel InfiniteTravel Infinite
  • The Great Indian VillageThe Great Indian Village