Accurate insight into user needs, key tasks and contextual environment enables you to create excellent user experience. From qualitative to quantitative, from behavioural observations to aspirational insights. Once we have understood your users viz. background, skills, age, education level, and what platform they use to get to your website, we start producing wireframes, maps, flows, storyboards, plans, style guides, sitemaps and content strategy.
Information architecture defines how content should be organised and presented. It also defines how will it integrate together via navigation system. The aim being that customers can find the information they want, easily and confidently. We design wireframes and prototypes that allow rapid development. When done correctly, a website’s information architecture can offer context for your content, present it in a manner that is friendly to search engine spiders and yet easy for a pleasurable user experience.
Website navigation is important to the success of user experience when they visit your website. The website’s menu and navigation system is like a roadmap to all the different areas and information contained within your website. Sometimes a simple to use navigation works just fine for your website design while at times you have to click a lot of links into your navigational menu so as to compliment the various branches of your website.
Any digital strategy is incomplete without a robust content strategy. Our content strategy and copywriting provides a framework for the creation, publishing and curation of content for your websites. We further align our content and copy creation activities with your website, blog, advertising, social media, PR, emails and other branding collateral. Content strategy is about making sure content has a context and is positioned relevantly for a great user experience.
I would like to commend you and your team for the degree of professionalism displayed while designing our website design, preparing our corporate identity symbols and while doing other assignments. You invested lots of time and effort in understanding our exact requirements and took our feedback at all stages of execution. This ensured that the outputs were exactly as per our specifications and the results much better than our expectations. Your efforts contributed a lot in building our brand identity, and helped us to convey professional image to our clients. I wish you all the best in your endeavors and hope to have a long-term relationship with you.
It has been a great experience for us to work with Interactive World. They came up with a wonderful design for an E-Invitation with fantastic audio visuals which helped us capture a lot of audience for our event. We look forward to work with them more often.
We had a good experience with Interactive World. Their executives are professional, prompt and creative. They listen and cater to the individual needs of the client. We hope that they will continue to provide excellent services.
Most of indian companies nowadays should learn from Interactive World"s approach: answer on requests within minutes, solution of problems within hours. Cost efficiency and reliability are proven facts. I can only recommend!