Should convey the right brand message
A great small business website design needs to make a powerful impact to gain the trust of the prospect. A good small business website design that establishes trust goes beyond even gaining new customers. It creates your brand credibility. Your prospective clients need to be sure that you as a small business are telling the truth about what you can do, provide complete information on your services, and remain truthful in what your small business can do for them.
It’s important to spend time perfecting your core marketing message while working on your small business website design. Your logo design, brand tagline and the initial two sentences of your website copy are clear and present your brand with credibility and impact. These elements should clearly outline your specialty and target audience. There’s a lot to communicate in very little time so your brand message must be concise and compelling.
Drive a call to action
Visitors will be more inclined to remain on your small business website if it’s aesthetically appealing. If your small business website design is great and compelling they will automatically turn into your brand ambassadors and share it on various social media platforms. However, even if your small business website design is really well made, at times challenge that remains is “conversions”.
Lack of call to action is one part that lets the last mile incomplete. Compelling call to action buttons like “Order Now” or prominently displayed phone numbers help a lot in conversions for a small business. This should be an integral part of your small business website design. Website visitors try to obtain specific information before committing to a purchase or an enquiry. Smart call to action buttons preempt the visitor’s next step and lead them through your website. This way the visitor experience your website the way you want while obtaining the information they are seeking.
A good small business website design will always insert a contact number on top right and complete address information (including a map), business hours in the footer of the website.