Pay per click (PPC) Marketing, also called cost per click, is an online advertising channel used to direct traffic to websites. In this case advertisers pay the publisher (typically a website owner or a host of website) when the ad is clicked. It simply translates to the money spent to get an advertisement clicked.
Pay per click marketing is recommended for newer websites or products since it gives a reliable flow of traffic for a predictable amount of money. Giving an edge over SEO, pay per click marketing allows you to target those keywords you are unable to rank organically for. As a result pay-per-click advertising has a positive impact on organic click-through rate as well.
Pay per click marketing is the most reliable return on investment (ROI) of any online marketing campaign. You are not charged unless you get traffic. And if you run a clear campaigns targetting a relevant audience, there’s a good chance that traffic will be legitimately interested in converting.