Pay-Per-Click Marketing

Pay Per Click Marketing (PPC) Services

Pay Per Click Marketing assures you of immediate search engine visibility. This is a definite plus when you are launching a new website, or wish to obtain better search engine rankings.

  • Pay per click marketing can send highly targeted, pre-qualified traffic to your websites.
  • Effective pay per click marketing differentiates your pay-per-click (PPC) ads and strategy from the competition.
  • You pay only for relevant traffic: segment traffic by demographics, geography, days of the week, time-of-day, keywords, etc.
  • Get in touch today to supercharge your online marketing strategy by availing our pay per click marketing services.

Request a quote today

Pay Per Click Marketing (PPC) Services

Social Media Marketing Customized to Channels

Pay per click (PPC) Marketing, also called cost per click, is an online advertising channel used to direct traffic to websites. In this case advertisers pay the publisher (typically a website owner or a host of website) when the ad is clicked. It simply translates to the money spent to get an advertisement clicked.

Pay per click marketing is recommended for newer websites or products since it gives a reliable flow of traffic for a predictable amount of money. Giving an edge over SEO, pay per click marketing allows you to target those keywords you are unable to rank organically for. As a result pay-per-click advertising has a positive impact on organic click-through rate as well.

Pay per click marketing is the most reliable return on investment (ROI) of any online marketing campaign. You are not charged unless you get traffic. And if you run a clear campaigns targetting a relevant audience, there’s a good chance that traffic will be legitimately interested in converting.

Why Pay Per Click Marketing (PPC) Services?

  • You pay only when a person clicks: This is different than traditional offline advertising, where you spend money and hope your target audience actually engages with the advertising. There is no way of really knowing that this happens
  • Cost control is within your control: PPC allows you to set up a daily budget. And you can change it at any time.
  • It allows effective targeting: Do you want to target a person in a specific place at a specific time of day with a specific ad? No problem at all. With PPC’s location targeting and delivery options, you can deliver specific messages to your target consumer at the right time. You can also target specific devices like mobiles.
  • PPC can show results very quickly unlike search engine optimization: You can start a pay per click marketing campaign today and start seeing results in terms of traffic and conversions from tomorrow.

Five Pay Per Click Marketing (PPC) Statistics You can’t Ignore

Mobile devices that account for paid-search clicks 0%
Mobile searchers that call a business straight from Google search0%
Google searches that are associated with location0%
The percentage that top 3 paid spots get out of clicks on that page0%
Percentage by which PPC has grown in 2015 against 20140%

Why should you outsource your PPC Marketing to us?

PPC guarantees sizeable traffic at a reasonable cost per click that converts well. This is the key to successful online advertising.

Our PPC Marketing Roadmap

  • Keyword Research: We research the keywords and phrases on which you should bid, conduct competitor research, and get a full understanding of the PPC landscape in your industry. We talk to you to see what keywords you think are most important and get a fix on the final list.
  • PPC Ad Creation: We create ads that are specific and highly targeted to “push” visitors to click through to your site. This is done through relevant calls to action, targeted special offers, promotions, contests etc.
  • Landing Page Review: Well made ads need a well made landing page. This is where you visitors land once they click. The landing page needs to be equally persuasive as the ad so that the visitors are led to your ultimate goal – sales and/or conversions.
  • Account Setup: Now that the previous three steps are taken care off, we work on setting up your account. This involves setting up the ads with a budget in place. The ads and keywords are setup for measuring various statistics. The main one being conversions, followed by CTR (click through rate), and then QS (quality score). There is no limit to the number of keywords and ads in an account. In fact we target multiple ads to match the keywords so that we are able to reach maximum targeted customers.
  • Tracking installation and testing: By installing tracking scripts from Google Adwords (or Bing Ads or social media); or by installing Google Analytics, we make sure that your company sees the value of your pay per click advertising. For managing a PPC account, tracking is our #1 priority.
  • Campaign launch: After your campaign is launched – the process has just begun. It usually becomes clear during the first few weeks of your campaign which elements need improvement and which are performing well.
  • Monitor & Assess Performance: To monitor and assess is an ongoing process that is dependant on competition and on the pay per click process itself. Ad bids can fluctuate on a minute, hourly or daily interval and therefore impact the position or visibility of your advertising. It is important to monitor and assess these fluctuations to maintain a solid campaign plan.
  • Analysis, Feedback & Reports: Analysis of your PPC click-through rate and conversion rates is required for measuring the efficiency of your PPC marketing campaigns. This helps to determine the return on investment of the marketing campaign and whether to maintain, augment or cancel the initiative. We regularly provide this feedback and reports to you and incorporate the changes as decided.

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